American Horror Story
San Diego Comic-Con

When FX asked Creative Riff to announce the new season of AHS at Comic-Con, we were the partner they chose to begin the creative process.

Our team chose to leverage a motion picture foundation and produced the largest 3D zoetrope in North America (FYI, a zoetrope is one of several pre-film animation devices that produces the illusion of motion). From the old neglected exterior, you entered into the interior that included 1/6th scale figures, hand-carved beehives, laughing clowns, and other props. The three individual tiers then presented different clues to the upcoming AHS season.

Design. Engineering. Production. Installation. Logistics. Material Selection. Sourcing. Event Management. Warehousing.

Agency Partner: Creative Riff

A fan-made video of the marketing activation: