ASSIGNMENT: Nest was asked to produce a modern exhibit that matches Fender’s innovative guitars and accessories for the NAMM show. Being the anchor sponsor needed a presence.

APPROACH: Nest designed and produced a 16,000 sq. ft. showroom in three and a half weeks, showcasing Fender’s unique and classic products. Everlasting impressions were made as guests were transported into a Fender experience that performed through 30 different shops in shops.

Design. Engineering. Production. Installation. Logistics. Material Selection. Sourcing. Event Management. Warehousing.

Agency Partner: ST3