When Maybelline New York asked AMP to produce their Gen Beauty exhibit in LA, Nest was AMP’s next call. With less than a month to go, a dynamic experience was needed to launch the newest palette of Maybelline eyeshadow shades.

Creating a destination that embodied sophistication, we designed the space to include beauty bar stations where guests could experiment with Pnew tones. Once perfected, they moved to a lit backdrop that provided the perfect selfie set-up or group glam shot. It was the ideal local for those looking to enjoy themselves.

Design. Engineering. Production. Installation. Logistics. Material Selection. Sourcing. Warehousing.

Agency Partner: AMP Agency