Toyota Mirai Launch

Creating an interactive activation to unveil Toyota’s new hybrid fuel cell vehicle, Mirai, at the Quixote Studios Lot in West Hollywood was dreamy. From the moment you stepped onto the studio lot you were transported Back to the Future.

We turned a large warehouse into the Back to the Future courthouse by leveraging original 3D mapping. It wasn’t just some image projected onto a surface, it was pure magic. Once the exterior interactive projection commenced, guests were ushered into a nightclub vibe for the interior venue activation where stunning 4k visuals made an impression at their 60ft x 20ft size.

Design. Engineering. Production. Installation. Logistics. Material Selection. Sourcing. Interactive.

Agency Partner: AMP Agency